School of Arts & Sciences

Mass Communication

The Bachelor of Science Program in Mass Communication enables students to reach their full potential through guidance, instruction and learning experiences in preparation for graduate studies and/or careers in communications and related fields. Our award-winning student media allows students to prepare for careers in, but not limited to, radio, television, newspaper, magazines, public relations, advertising, church media, corporate or government communication and politics.

Graduates within our program are able to gather information, process information and create accurate messages for mass audiences.
Past graduates are currently employed in the broadcasting industry, newspaper industry, as public relations professionals, college instructors, lawyers, ministers, public speakers, and a variety of other careers.
Starting during the freshman year, students have the opportunity to gain hands-on experience through working with campus media.
Award-winning campus media includes Northwestern News, KNSU Ranger Radio, NWTV Channel 7 & RangerPulse.com.

Student Media & Clubs

KNSU Radio
Northwestern News
NWTV7
RangerPulse
Oklahoma Broadcast Education Association
Oklahoma Collegiate Media Association
Society of Professional Journalists

Careers for Degree

What Can I Do with a Mass Communication Degree?

Graphic Artist
Public Relations Specialist
Actor
Dubbing Editor
Advertising Director
Editorial Assistant
Magazine/Newspaper Editor
Announcer
Electronic Publishing Specialist
Media Relations Representative
Audio/Video Specialist
Events Planner
Author Feature
Writer
Motivational Speaker
Bank Officer
Real Estate Broker/Agent
Clergy
Human Resource Administrator
Filmmaker/Documentarian
News Anchor
Book Editor
Freelance Reporter
Photojournalist/Photographer
Broadcast Supervisor/Technician
Fundraiser
Insurance Agent/Broker
Camera Operator
Government Relations Specialist
Print Production Manager
Public Information Officer
Children's Books Author/Illustrator

Circulation Manager
Hospitality/Hotel Manager
Publisher
Communications Specialist
Lobbyist
Illustrator Reporter
Copy Editor/Writer
Indexer Speechwriter
Corporate Communications Director
Sportscaster/Promoter
Correspondent Investigative
Reporter
Station Manager
Critic Journalist
Teacher
Customer Service Representative
Lawyer
Mediator
Technical Writer
Darkroom Technician
Legal Assistant
Campaign Manager
Press Secretary
Grant Writer
Traffic Manager
Director – Film, Video, Theater
Librarian
Travel Agent
Disc Jockey
Literary Agent
Wire Editor

Departmental Program Highlights

Gain knowledge and skills in multiple areas including broadcast, print journalism, and strategic communication
Use industry standard equipment and software in our on-campus studios and newsroom
Complete internships that offer additional learning experiences and opportunities to network
Enjoy supportive relationships with faculty and peers
Work one-on-one with faculty and in group settings with peers
Apply for participation and/or memorial scholarships specifically for students active in the mass communication program and student media
Work for our student media in paid student positions

Student Learning Outcomes

The following are the Student Learning Outcomes (SLO) assessed for the mass communication program:

SLO 1: Students will follow professional media standards to create effective audio productions for publication or distribution.

SLO 2: Students will follow professional media standards to create effective video productions for publication or distribution.

SLO 3: Students will follow professional media standards to create media writing projects for publication or distribution.

SLO 4: Students will follow professional media standards to create effective visual design elements.

SLO 5: Students will follow professional media standards to create effective strategic communication projects.

SLO 6: Students will apply strategies for effective intercultural communication in an interconnected global society.

SLO 7: Students will apply skills for effective review and analysis of research pertaining to the discipline of mass communication.