School of Arts & Sciences

Mass Communication

The Bachelor of Science Program in Mass Communication enables students to reach their full potential through guidance, instruction and learning experiences in preparation for graduate studies and/or careers in communications and related fields. Our award-winning student media allows students to prepare for careers in, but not limited to, radio, television, newspaper, magazines, public relations, advertising, church media, corporate or government communication and politics.

Graduates within our program are able to gather information, process information and create accurate messages for mass audiences.
Past graduates are currently employed in the broadcasting industry, newspaper industry, as public relations professionals, college instructors, lawyers, ministers, public speakers, and a variety of other careers.
Starting during the freshman year, students have the opportunity to gain hands-on experience through working with campus media.
Award-winning campus media includes Northwestern News, KNSU Ranger Radio, NWTV Channel 7 & RangerPulse.com.

Mass Communication Faculty Contacts:

Dr. Kaylene Armstrong
Northwestern News/RangerPulse.com Adviser
JDA232
(580) 327-8481
kdarmstrong@nwosu.edu

Dr. Luis Rocha Antunes
NWTV7
JDA235
(580) 327-8465
lrochaantunes@nwosu.edu

Dr. John Ellerbach
JDA234
(580) 327-8456
jrellerbach@nwosu.edu

Student Media & Clubs

KNSU Radio
Northwestern News
NWTV7
RangerPulse
Oklahoma Broadcast Education Association
Oklahoma Collegiate Media Association
Society of Professional Journalists
Ranger Agency

Careers for Degree

What Can I Do with a Mass Communication Degree?

Graphic Designer/Artist
Public Relations Specialist
Dubbing Editor
Advertising Director
Editorial Assistant
Magazine/Newspaper Editor
Digital Publishing Specialist
Media Relations Representative
Audio-Visual Specialist
Events Planner
Writer
Filmmaker/Documentarian
News Anchor
Book Editor
Freelance Reporter
Photojournalist/Photographer
Broadcast Supervisor/Technician
Camera Operator
News Editor
Government Relations Specialist
Print Production Manager
Public Information Officer
Multimedia Specialist
Blogger/Vlogger
Broadcast Talent
Circulation Manager
Publisher
Communications Specialist
Lobbyist
Copy Editor/Writer

Corporate Communication Specialist
Sportscaster
Investigative Reporter
Correspondent
Station manager
Critic or Reviewer
Campaign Manager
Press Secretary
Director– Film, Video, Television
Radio Host
Podcast Host
News Wire Editor
Video Editor
Webcaster
Advertising Account Manager
Influencer
Announcer
Producer
Feature Writer
Magazine Writer
Sports Reporter
Advertising Writer
Advertising Sales Person
News Reporter
Speech Writer
Media Creator
New Media Creator
Web Management
Video Marketer
Sideline Reporter

Departmental Program Highlights

Gain knowledge and skills in multiple areas including broadcast, print journalism, and strategic communication
Use industry standard equipment and software in our on-campus studios and newsroom
Complete internships that offer additional learning experiences and opportunities to network
Enjoy supportive relationships with faculty and peers
Work one-on-one with faculty and in group settings with peers
Apply for participation and/or memorial scholarships specifically for students active in the mass communication program and student media
Work for our student media in paid student positions

Student Learning Outcomes

The following are the Student Learning Outcomes (SLO) assessed for the mass communication program:

SLO 1: Students will follow professional media standards to create effective audio productions for publication or distribution.

SLO 2: Students will follow professional media standards to create effective video productions for publication or distribution.

SLO 3: Students will follow professional media standards to create media writing projects for publication or distribution.

SLO 4: Students will follow professional media standards to create effective visual design elements.

SLO 5: Students will follow professional media standards to create effective strategic communication projects.

SLO 6: Students will apply strategies for effective intercultural communication in an interconnected global society.

SLO 7: Students will apply skills for effective review and analysis of research pertaining to the discipline of mass communication.