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University Relations

Northwestern Publication Guidelines and Logo Standards

The quality of publications produced by Northwestern reflects upon the public perception of the institution and its programs. With that in mind, every effort should be made to ensure each publication is of the highest quality and conforms with general guidelines set forth by the University.

Below, we have provided both web and print quality versions of our logos that can be saved and used.

Publication Planning

When preparing a publication, please allow sufficient time for editorial production, proofing and printing. The Office of University Relations will assist with editorial production of publications. Please allow sufficient time (2-3 weeks) for this process. Staff availability and extra busy times of the year (beginning of school, homecoming, spring reunion) will affect editorial production time.

Once a draft of the publication is produced, it should be proofed by the appropriate faculty, staff and administration. The Office of University Relations should be included in the proofing process. Proofing will help eliminate errors that will be costly to correct later in the printing process.

Printing is the final step of the process. The Printing Services Office requires two weeks of production time for small projects (brochures, flyers, etc.) and three weeks for large projects (media guides, alumni magazines, schedules, etc.). Also keep in mind that some projects may be sent to commercial printers who are not as flexible in terms of meeting deadlines.

Mission Statement on Publications

The Northwestern mission statement should be used on most publications, including the University Catalog, class schedules, Fact Book, faculty handbook, staff handbook, student handbook, recruiting viewbook, all departmental and informational brochures and athletic media guides. Please consult with the Office of University Relations if you have questions about use of the mission statement on other publications.

The University's Mission Statement can be found in the footer of every web page.

Use of University Logos

Logos help present the Northwestern image – a sum of beliefs, ideas and impressions. In order to convey a unified and consistent image, use of the logos is controlled. For complete information on logo use, please consult with the Office of University Relations or use the guidelines presented on this page.

Publication Checklist

____ 1. Plan production of publication, including editorial deadlines, proofing time and printing and determine if your publication needs the Affirmative Action Compliance Statement/Cost Statement.

____ 2. Consult with Printing Services regarding printing options.

____ 3. Have publication proofed by appropriate personnel. Check for grammar, spelling, accuracy of information, use of logos and mission statement.

____ 4. Have publication proofed by Office of University Relations.

____ 5. Submit publication for printing.

University Standards for Logo Use

The Northwestern image – a sum of beliefs, ideas and impressions – is extremely important to the continued growth and development of Northwestern Oklahoma State University. In order to convey a unified and consistent image to our external constituents, only the following logos should be used on University documents, publications and websites. University Relations and Printing Services will not authorize any products that do not comply with these logo guidelines.

In reproducing these logos, the following colors may be used: Black and Red (Pantone Matching System 186. It's possible that 187C may be better for printing red using Printing Services copiers). The designated red for use in web sites is d61832. The RGB red formula is 210, 31, 54. The CMYK red formula is 11, 100, 85, 2.

Web Quality Northwestern Logos

The logos seen below are versions suitable for a web page. To save the logos, right click on the logo and select “save-as,” and it will save it on your computer in the location you choose. All university logos should have a TM on them for proper use. Not all versions of the logo are available on the web page. Contact us for others. 

Herod Hall Tower email signature graphic

The graphic at left may be used in Northwestern employee email signatures. Set up your email signature to appear similar to this:

Email signature setup example

Herod Hall tower long logo wordmark

Herod Hall tower block logo

These are the preferred logos for all academic Northwestern Oklahoma State University publications. The logo may be used with the Herod Hall tower on top or the longer version with the tower on the left. These logos are not to be altered in any way. These logos are availabe in color, all black, and all white. 

Horse & Rider long logo

Horse & Rider top logo

The horse and rider with word mark may be used for recruitment purposes or in a more informal publication for students.

horse and rider

The horse and rider logo is the official logo for Northwestern intercollegiate athletics. Please contact University Relations for uses other than for athletics. 

More information at Northwestern Athletics Logo Style Guide

The logo at left is a print quality graphic.


The University Seal should be used sparingly and only on official university documents such as diplomas, transcripts, certificates, etc. Outdated versions of the seal incorporating Herod Hall and the Castle on the Hill should not be used. The graphic at left is a printable version. You can right click on it and choose 'save as" to save in a location you choose.


Print Quality Northwestern Logos

The logos seen below are versions suitable for printing. To save the logos, right click on the logo and select “save-as,” and it will save it on your computer in the location you choose. Please make sure to use logos with the TM on them. These are not all the versions available of our logos. Contact us for others.

Tower logo - png

Herod Hall Tower long


horse and rider wordmark

All White logo below:

Horse wordmark - all white

horse and rider wordmark

All White logo below:

Horse wordmark - all white


horse and rider logo

All white horse logo below:


University Colors for Web and Print

Northwestern's school colors are Red and Black.

The pantone color that currently is the red in our logo is 186C. This is used when we print anything off campus.

CMYK color for that is C-11; M-100; Y-85; K-2.
RGB is 210, 31, 54

The red that seems to work better if printing in the on-campus print shop is 187C.
CMYK numbers for this one are 22, 100, 85, 14
RGB numbers are 172, 26, 47 

To create a nice, black color called "Rich Black" (used for large blocks of black in printing) -- CMYK numbers are 30, 30, 30, 100

Red color for web:

#d61832 -- 

Northwestern Oklahoma State University

709 Oklahoma Blvd., Alva, OK 73717
Phone: (580) 327-1700

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University. All Rights Reserved.

Mission Statement

Northwestern Oklahoma State University provides quality educational and cultural opportunities to learners with diverse needs by cultivating ethical leadership and service, critical thinking and fiscal responsibility.

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