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  • October 2, 2026
  • Valarie Case

Northwestern Entrepreneur Seminar to Focus on Marketing Nov. 5-6

ALVA, Okla. — “Marketing” is the theme for the annual Northwestern Oklahoma State University Entrepreneur Seminar Nov. 5-6 on the Enid campus. The seminar is free and open to the public. For a fee, students may enroll for three hours of college credit.

Organized by Dr. Jerry Gustafson, professor of business, the two-day seminar is designed for anyone interested in entrepreneurship, marketing and professional development.

The seminar encourages participants to consider the role of entrepreneurs in a free society and to learn about entrepreneurs’ attributes and motivations for developing innovations and taking risks in their businesses. Attendees will hear from several business leaders sharing real-world insights from their professional experiences.  

Event Details

Speakers are scheduled to present in Room 218 on the Enid campus, 2929 East Randolph Avenue, on Thursday, Nov. 5, from 12:30 to 5 p.m. and Friday, Nov. 6, from 9 a.m. to 3 p.m. A dinner and keynote address by Dr. Jesse Schroeder, chair of the Northwestern Communication Department, will begin at 5:30 p.m.

Remote Viewing Options

For those unable to attend in person at the Enid campus, the seminar will be broadcast live via Zoom. Attendees can also join from dedicated viewing rooms at the following campus locations:

  • Alva: Industrial Education Building, Room 131
  • Woodward: Room 145 on Thursday; Room 144 on Friday
  • Ponca City: University Center, Room 124
  • Zoom Link: Available by request

 Student Enrollment & Course Credit

To receive college credit, students must enroll in GBUS 4423 and must attend in person at the Enid campus. The course is required for entrepreneurship minors, may count toward upper-level elective requirements for business majors, and may provide additional hours applicable toward the Certified Public Accountant (CPA) Exam for accounting majors. The course may also be taken twice for a maximum of six credit hours. Students not planning to enroll may attend for free at any location.

Speaker Schedule

            Seminar speakers and their schedules are as follows:

Thursday, Nov. 5 –

  • Noon – Dr. Jerry Gustafson, Welcome
  • 12:30 p.m. – Dr. Tony Woodlief, executive vice president of State Policy Network
  • 1:30 p.m. – LaTasha Featherstone, owner of Kingschild247 Productions
  • 2:30 p.m. – Ruth Ann Replogle, owner Mad Buffalo Marketing
  • 3:30 p.m. – Joe Highburger, manager and director of Ladusau Evans Funeral Home
  • 4:30 p.m. Kathie Houston, chief idea ambassador for Houston Promotions
  • 5:30 p.m. – Dinner
  • 6 p.m. – Dr. Jesse Schroeder, Northwestern Communications Department chair

Friday, Nov. 6 –

  • 9 a.m. – Dr. Tony Woodlief
  • 10 a.m. – Clara Roark, marketing strategist with Wymer Brownlee Wealth Strategies
  • 11 a.m. – Ali Kirtley, brand and communications manager with Koch Ag and Energy Solutions, LLC
  • Noon – Lunch Panel with Ryan Zaloudek, president and CEO of the Greater Enid Chamber of Commerce, as moderator of a panel of area entrepreneurs
  • 1 p.m. – Nyla Chavez, marketing director with Galopa Lawn & Tree Services
  • 2 p.m. – Church Kearney and Meredith Westfahl, small business management specialists at Autry Technology Center
  • 3 p.m. – Dr. Jerry Gustafson, closing remarks

 

For more information or to request a Zoom link, contact Gustafson at jjgustafson@nwosu.edu or 580-213-3184, or M’Cheila Rader, coordinator in the Johnson Family Division of Business, at mdrader@nwosu.edu or 580-327-8615.

To learn more about the department: Johnson Family Division of Business at Northwestern.

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