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Greg Jensen says that his current success with Splash Zone
Waterpark and Putt Putt Golf is a bit of a fluke. Don't you believe
him! A grain inspector for 10 years, it is entirely possible that Greg did
not realize he wanted to own his own business; at least until he learned
that Splash Zone was up for sale. Then his, heretofore unknown
entrepreneurial spirit kicked into gear. He purchased the park in
March of '97. That left him very little time to learn what he needed
to know about the business and prepare the park for its May 23rd opening.
However, with a spouse that was willing to work with him side by side and
his willingness to seek out answers to his many questions, he managed to
achieve his goal and open the park on time.
"I wish I had known about the existence of OSBDC/SCORE when I first
started. I actually found out about them by asking a lot of
questions around town," says Jensen. "Ultimately, they were very
helpful, particularly in the area of marketing and advertising. I even
had a Small Business Institute team of students from NWOSU. They
helped me to draft out my first rough marketing plan. I also attended
the OSBDC's ABC's of Marketing & Advertising workshop and worked with
Charlie Kuchinsky and Bill Gregory on advertising concepts. All of
that helped me get a handle on the whole marketing issue. Now it is
probably my favorite management duty."
When asked about the conflicts or obstacles he's had to deal with in
business, Jensen responds "In the beginning time was a major issue.
The business purchase went through so late in the year. But we made it
happen. Also, signage has always been an obstacle. There hasn't
been sufficient signage for the park until recently. Now we have a
colorful new billboard on West Garriott that should help a lot.
Maintenance is yet another major issue. There's always a lot of work
to be done to keep everything clean and in good condition. It takes
three to four people about a month to prepare the water park for its spring
opening."
Last year Jensen made arrangements to lease Dexter's Putt Putt (located
adjacent to the waterpark). "This agreement has worked well thus far.
It opened the doors for a cooperative arrangement with Skate Town and
Oakwood Bowl for a student day camp that allows parents to drop their kids
off for a day of activity at a combination of those four facilities - -
Oakwood Bowl, Skate Town, Putt Putt, and Splash Zone." Additionally,
Jensen has built a skate park on Splash Zone's property. It provides
skate boarders and roller bladers with a safe place to skate. As if all of
this isn't enough work to keep him busy, last year Jensen co-purchased
Advanced Fiberglass Services in Hennessey which he also manages. "It's
a good merger. It allows me easier access to materials and services
needed for repairs at the waterpark," says Jensen. When asked what words
of wisdom he would impart to new potential small business owners, Jensen
said: "I hope people who are thinking about going into business thing
through he entire process before making a final decision. It is worth
it, overall, but it is also a time consuming proposition. Therefore,
it is important to have a good support system in place, be it family,
friends, or a combination of both. Also, people should be aware that
good credit will go a long way in helping in the building of the business.
Lack of credit could be a major roadblock." Although not included in his
list, one could also add creativity as a good quality for a new business
owner to have. Had Jensen not had that quality, he might not be where
he is today; the owner of two businesses and the leaser of a third, with
cooperative agreements in place with two more. It is his creative
thinking, energy, enthusiasm, and pure "love" of the business that has
allowed Greg Jensen and his wife Kristie to build an entrepreneurial dream.
And they aren't done yet. "I still want to add more attractions and rides,
attract more public and private parties; and bring in more people from the
communities surrounding the Enid area." He may feel he has a way to go but
Greg Jensen is already well on his way to total business success!
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