Northwestern to partner with SMA to handle licensing of logos, marks

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Northwestern to partner with SMA to handle licensing of logos, marks

Northwestern Oklahoma State University has agreed to a partnership with Strategic Marketing Affiliates (SMA) to manage the licensing of vendors who wish to use the school’s marks and logos.

The partnership will provide vendors with a convenient and singular source to become approved vendors of merchandise containing Northwestern marks and logos, have access to digital artwork files and submit renderings of merchandise for production approval.

“Managing and enhancing the Northwestern brand, which includes use of our logos and other intellectual property is important to the University,” said Dr. Janet Cunningham, university president. “As more and more vendors seek permission to sell Northwestern merchandise, it made sense to bring in SMA to manage the process.”

In addition to Northwestern, SMA also represents three other regional universities in Oklahoma, most of the schools in the Great American Conference and other athletic leagues and conferences such as the Big 10.

Representatives from SMA will soon be contacting local retailers in hopes of licensing them to sell Northwestern merchandise. Retailers and vendors can also obtain licensing information from SMA by contacting Jared Harding at (317) 669-0806 or at jharding@smaworks.com.

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