December 5, 2008
Northwestern Oklahoma State University has entered into the social media scene with its new page on the online social networking site Facebook with hopes of deepening the sense of community among students, alumni and other groups.
Northwestern launched the page in mid-November without any marketing and the number of “fans” to the page has grown to more than 80 with the anticipation of that number rising in the coming weeks as the site engages current and future students and helps Northwestern alumni to re-connect through an informal online avenue.
According to statistics provided on the Facebook web site, users who have returned to the Facebook.com site in the last 30 days now sits at more than 120 million active users throughout the world, and the fastest growing demographic consists of users 25 and older.
InsideFacebook.com reports that as of Sept. 18, 2008, there were 33 million Facebook users just within the United States. The web site also notes that 52 percent of Facebook’s users are between the ages of 18-25, with users 13-17 providing 15 percent of the audience.
“After seeing these statistics, it was only natural that Northwestern establish an online social community using Facebook,” said Steve Valencia, associate vice president for university relations. “In this age of social networking, we think this platform will be a great way to share information with students and alumni, while giving them a place to communicate or re-connect with each other.
“We believe this is an excellent companion piece to the University web site. In addition, we will be looking at ways to expose potential new students to Northwestern.”
The Facebook page currently is importing news that is released via the University Relations Office. Anyone visiting the page is welcome to write a note or post a message on what is called “The Wall,” or even start a discussion. Fans of the page also can upload photos or videos to help share the Ranger spirit.
Posted on Mon, January 5, 2009
by Valarie Case